Heineken

We have developed the app for Heineken promoters to interview clients in bars regarding their satisfaction level with the beer.

About the app

The app was used by Heineken’s marketing team to evaluate the satisfaction level of their clients by having their promoters complete a form based on clients’ answers.

Challenge

The challenge was to create an optimal route for the promoters to reach as many bars as possible within the lowest amount of time.

Solution

We used a combination of Google Maps and our own built in algorithms to obtain the best route for the promoters, considering the opening and closing times of the bars as well.

Results

Heineken’s marketing team was able to take important business decisions based on the results of the survey.

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